MixBox
[Devine]
2025
MixBox is a premium cocktail subscription service that brings mixology to your doorstep. Founded by two mixology enthusiasts, the brand aims to make bar-quality cocktails accessible at home through curated monthly boxes. The service balances craftsmanship with convenience and sustainability, offering both alcoholic and non-alcoholic options for every taste.
For this Devine assignment, the challenge was to create a complete visual identity and a mobile app that translate the brand’s promise: bar-quality cocktails, made simple and sustainable. My focus was on developing a brand system that feels premium yet approachable, combining strong aesthetics with a friendly tone. After defining the visual language, I extended it into a functional app experience where users can manage their subscriptions, explore recipes, and discover new seasonal boxes.
The final result is a cohesive digital brand experience that connects packaging, storytelling, and product design. The MixBox app embodies the same tactile, refined feel as the physical box — minimal, intuitive, and brought to life with subtle motion and interaction design. The project blends brand strategy, UX/UI design, and micro-interaction thinking into a single, recognizable identity that invites users to mix, taste, and share.
This project strengthened my ability to translate brand personality into digital interaction. I learned how tone, motion, and copy can work together to make a digital service feel tangible and sensory — even when it’s about something as physical as a cocktail.